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Seven Ways to Strengthen Customer Relationships in the Interlining Industry

Written by Customer Business Development Team
Wednesday, 8 December 2010, 9:30


There are a lot of ways to market your company in the world. Some companies may focus on advertising, branding building, online marketing etc. Of all methods to market the company, the most effective of all is, perhaps, strengthen customer relationships. This is true in the interlining industry. Customers show continuous loyalty to their suppliers if they are happy and satisfied with their business partners. Strong customer relationships will encourage the customers to not only continue the business with their suppliers, but also spread the word of your company in their business circles. New customers may be attracted by the good comments from your existing customers. This word of mouth is important to any company when you are building your reputation and brand name, as well as diversifying the potential market segments.


Here is a list of seven ways that you can rely on to strengthen the customer relationships in interlining industry.


1. Send out product catalogues.

When your company launches new products or have existing product updates, you must inform your customers. This will help strengthen customer relationships. It is essential to strengthening customer relations. By doing this you are showing your attention to the customers, to keep the product information synchronization between your company and them. It is advised sending the hard copies of product catalogues on interlining products like woven interlining, non-woven interlining and fusible interlining to the clients, because they can feel the quality of the samples if available on the catalogue. Further more, most people delete emails on product promotions without notice, so you can not see the effectiveness by emailing the product catalogues. E-copies of product catalogues will only apply if the hard copies are not deliverable to the customers, or the delivery costs are too high. Customers need to feel being the first party to know your product updates.


2. Send out greeting cards.

It is the best occasion to send greeting cards to your clients when the holidays are approaching. Sending out greeting cards to clients is another key to strengthening customer relationships. For an interlining supplier on woven interlining, non-woven interlining and fusible interlining, it is important to show your appreciation to customers. A simple greeting card or thank-you card can show your truly appreciation to the customers. With these cards, you can also deliver your respects to the clients. Customers need to feel valued, appreciated and respected. A greeting card can deliver all of these to the customers. Send a hard copy again. It is believed that an e-copy of greeting card was always deleted without a notice, and would not play an important role in strengthen customer relationships, so it is tended to send a hard copy if financial budgets allowed.


3. Communicate your customers regularly.

One of the best ways to keep your customers interested is to communicate regularly. Regular communication plays an important part of strengthening customer relationships in the interlining industry. You must keep in touch with your clients. You must take time on regular communication as this is essential to the success of your business. You can simply communicate the customers by emailing newsletters on interlining products like woven interlining, non-woven interlining and fusible interlining, greeting mails, product quality reports or annual report on your company. However, when trying to communicate regularly with the customers, avoid sending empty mails or messages to them, as these will only damage the relationships with your clients. The regular communication must have a focus or purpose.


4. Ask for customers’ opinions.

Another way to develop strong customer relationships is by asking for customers’ opinions. You must ask your customers for their feedback on your services and products on woven interlining, non-woven interlining and fusible interlining. In this way you will be able to acquire information on the needs of the customers, and thus then strive for meeting their needs and satisfaction. This will finally help strength the customer relationships. One way to acquire information on customer’s opinions is to send out surveys to them; another way is opening a discussion boards on social media sites.


5. Response to customers’ needs.

In order to show your attention to your customers, you must give prompt response to what they tell you. The customers need to see your efforts to solve their complaints and to meet their needs and satisfaction. You can tell your customers by mails about your new way of doing the business, if you are ready to make a change on the complained issues. By doing so, your customer can see that you are listening to them and thus strengthen customer relationship.


6. Support your customers.

Supporting your customers will help your company not only strengthen customer relationships, but also establish a name in your specific industry. There are several aspects on which you can offer advice to your customers, ranging from product specification to latest news in the industry. Email newsletter is a good way to provide valuable information to your customers. You may also open a blog in your official website to offer help or advice to customers, which achieve strengthening your customer relationships. Making use of the social media is another way to support the customers. In Facebook and Twitter, you can provide prompt technical supports to the customers on interlining products like woven interlining, non-woven interlining and fusible interlining. Providing prompt supports in this way will strengthen customer relationships. However, make sure you have an employee to stay active on these social sites, otherwise, your role of prompt help center will not attract customer’s attention and they will not feel the efficiency and effectiveness of your company to approach to their problems.


7. Adapt your business model.

One important way to strengthen customer relationships is to adapt your business model. You should review your business model from time to time, to find out whether it is still applicable with the changes happened in your specific industry, and whether it can fulfill the needs and satisfaction of the clients. Before you make a change on your business model, you must focus on better communication with your clients to acquire the most accurate information on the drawbacks of the current business model. Adapting your business model will enable you to stay up to date with your business needs and help build stronger customer relationships.


To strengthen customer relationships is not as easy as said. The above proposed seven ways are only the starting point to achieve the ultimate goal. Suppliers in the interlining industry must conduct the sustainable development on strengthening customer relationships of their own.


Last Updated on Wednesday, 8 December 2010, 22:45